Dr. Alan
Zimmerman
Where do you
hope to go with your life, your career, and your relationships? How will you
muster the energy to keep on keeping on, in the good times and the bad? What
skills do you have to learn--and then use--to make sure you get the payoffs you
really want in your professional life and your personal life? The problem with
so many positive-thinking books and self-help routines is that they don't give
you the whole formula. The Payoff Principle gives you that formula--Purpose +
Passion + Process = Payoff--and then works as your guidebook, teaching you how
to apply the formula to achieve success at work, at home, and everywhere you
go.
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